Netflix Bets Big on Thailand: $200M Push to Build Asia’s Next Entertainment Hub
Introduction
Streaming giant Netflix has set its sights on Thailand, announcing a $200 million investment strategy to transform the country into a key entertainment hub in Asia. The move not only promises exciting new original content but also aims to strengthen Thailand’s creative economy, foster local talent, and showcase Thai culture on the global stage.
Why Thailand?
Thailand’s mix of vibrant cities, exotic landscapes, and rich cultural heritage makes it a perfect backdrop for storytelling. Over the past few years, the country has welcomed thousands of international productions, with global studios increasingly drawn to its diverse filming locations and skilled workforce.
Netflix’s big bet is expected to put Thailand in the same league as South Korea and India, both of which have already seen massive global success thanks to localized content.
Content Pipeline: Originals & Big Stories
Netflix has already made waves with Thai hits like Master of the House, which garnered more than 750 million viewing hours worldwide. Now, the streamer is doubling down with nine new original titles in 2025, including the highly anticipated zombie thriller Ziam.
The company’s goal is clear: create world-class stories by Thai creators, for both domestic and international audiences.
Boosting Thailand’s Creative Economy
This investment aligns with Thailand’s creative economy roadmap, which targets 4 trillion baht in revenue and the creation of 20 million jobs in the coming years. By working closely with local actors, directors, and production houses, Netflix aims to give a major boost to homegrown talent and position Thai entertainment on the global map.
Soft Power Meets Streaming Power
Much like Korea’s “K-wave” that conquered global pop culture, Thailand’s entertainment industry is poised for a breakout moment. Netflix’s commitment is not just about entertainment—it’s also about soft power, cultural tourism, and digital innovation.
By investing in authentic Thai storytelling, Netflix is betting on universal themes wrapped in local flavor, a formula that has already created global blockbusters.
